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5 Easy Ways to Mobilise Your Website

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I  was lucky enough to attend the Google’s Adsense in your city seminar, here are a few great tips to share with your about mobilising your website.  Check your website analytics -how much traffic is coming from a mobile device? If you don’t have a mobile optimised website, this experience may be frustration and slow for your customers. Creating a mobile website will improve performance and give your mobile customers an experience they will keep coming back to.

1) Keep your layout simple

Keep layout simple so mobile users can navigate easily on the small screen
Use clear and concise headlines
Keep scrolling simple
Reduce clutter
Make search easy

2) Prioritise content

Make it easy for customer on the go to find content that is most relevant to their needs and take quick action
Select valuable content for the users on the go
Provide an action –oriented experience
Make site navigation and load time fast

3) Use uniquely mobile features

Users can interact through touch, sound, sight and location on their mobile device, take advantage of this functionality to maximise user experience.
Offer users most relevant information based on their location
Leverage native phone functionality
If applicable, build a  mobile to store experience

4) Design for thumbs not mice

Remember most smart phone user will interacting with your web site through a touch screen
Design to prevent accidental clicks
Avoid hover over menus

5) Make it it easy to convert

Make it easy for users to convert on the go
Shorten the conversion process
Keep calls to action clear
Make account access easy
Click to call – connect with your customers.

 

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