Integrated Social Marketing
By integrating your social networking profiles with each other, with your web site, and with your existing marketing initiatives, you can easily make one single marketing action show up in multiple places online, each containing a new, relevant inbound link to your site.
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Using social media marketing to grow your business is more and more important in today’s marketing strategy. It’s a powerful tool through which your business can experience massive growth.
Top 5 Sites for Social Networking
Social media sites (like Facebook, Twitter, LinkedIn, Technorati, Digg, etc.) provide an excellent opportunity for small businesses to not only promote their products and services online, but to also improve their SEO strategies and boost their rankings as well.
1. LinkedIn Use LinkedIn for business referrals and leads.
This business-oriented site is used for professional networking and has a primary demographic of males averaging 41 years of age. Your developed “connections” are people you know and trust in the business. Your connections, connections & their connections (called second degree and third degree connections) allow you to be introduced to possible business opportunities. You can join relevant alumni, industry, or professional groups of your choice.
2. Twitter Use Twitter to notify your clients of latest business developments; promotions and business initiatives. Demographic of 35-49 is biggest. It allows you to put in up to 140 characters which are displayed on your profile page and delivered to those who have subscribed to, or are following you. You can restrict or allow open access to your “tweets”. It’s free unless you use SMS (short message service). 6 million unique visitors monthly. Currently the fastest growing site in the Member Communities category for 2009.
3. BizNik Use BizNik to establish yourself as an expert in your industry through articles and content.
BizNik is for people building real businesses. It’s a good place to go to share conversation about your business and entrepreneurial endeavours. The site is based on relationships, not referrals. You can teach a seminar; post on the boards; download your articles; host an online event; attend an online event, etc.
4. Facebook Use Facebook to “tap into the fountain of youth”.
Join in by city; workplace; school, etc. You can choose your friends and use privacy settings which allow you to control what type of information is automatically shared. The most popular application is the ability to upload unlímited photos. You can now also send “gifts” for $1.00 with a personalized message to your friends; and post free classified ads to those in your network. 228% growth year over year, with the fastest growing demographic being those 25 years and older.
5. MySpace Use MySpace to recruit, educate, introduce and boost awareness of your business and industry as a whole. One of the fastest growing websites of all time, with the primary user being 18 years of age and older. This interactive network is a user-submitted site of friends, groups, videos, musicians, photos, blogs, etc. You can use “bulletins” to deliver your message; designated groups can share a common page and message board; full service classified listings are available; you can upload recordings, and much more.
Social Media Revolution Video