It’s more than the location of your business. You can enhance the Place Page for your business by adding other information to your listing too—such as a description of your business, photos, reviews, or information about hours, coupons, and even real-time updates, like weekly specials, all on your Place Page.
Each local business listing on Google is in fact a giant ‘cluster’ of information from other third parties such as Yellow Pages.
Every business must list with the physical address. These are most suitable for those with business premises such as restaurants, cafes, day care, clinics and car service shop. Or you can specify your service area if you are a mobile-only business or you work from home
To start creating your free local business listing, Google Maps is one of your best options. By putting you business location on the map, it immediately increases the visibility of your business.
Google Maps also allow you the opportunity to gain customer reviews and give potential customers easy access to those reviews. Part of the Google Maps tool includes a listing of reviews based on previous customer experiences. With more people searching the Internet for reviews before choosing a specific company, your business will want to make the most of this highly accessible opportunity.