We like WordPress for many reasons. While there are numerous platforms to choose from for managing a blog, few can compare with the immense flexibility offered by WordPress. Google likes fresh new content. An established blog that is updated regularly gets spider crawled by Google often, which considerably increases the chances of increased search rankings.
WordPress is a great Web-based Content Management System, there are many advantages to adding a blog to your website, or build up your site on a wordpress frame.
It is a simple, powerful and affordable solution that allows non-technical users the ability to quickly and easily update website content without learning HTML. Make updates anytime, anywhere just by logging on web based administration panel through your web browser.
All Web site changes are made instantly, and even while changes are being made, the web site is never “under construction.” When you edit a web page containing a stylesheet, WYSIWYG (What You See Is What You Get).
Reduce website maintenance costs
No need for expensive web development tools or technical staff to make your required updates. Users can easily update website content – no HTML experience required. Because everything is point and click, you can login and update your web site quickly, easily and effectively.
By boosting your topical content, you increase the value and relevance of your site. The more new stuff you add, the more authoritative you make your site, which helps to improve your overall search rankings.
Blogs are great for increasing traffic. Aside from the added traffic you may see from search ranking improvements, if your blog is interesting and topical. You will get repeat visitors to your site as readers check back for new posts. If people really like your blog, they will spread the word, resulting in even more visitors.
Credibility & Authority
By blogging regularly about your industry you will help to establish yourself as an expert. Sharing your knowledge can help to instil trust from your visitors, which can result in increased conversions.
A good, well written blog can result in free one way links to your site. Sometimes it is as simple as a fan adding your link to their blog roll, and other times it may be RSS working its magic.